A cooler, bluer white point is often the default in TVs because it makes the image seem brighter and more attractive, especially in a line of TVs at the store. If it’s too blue or red skin tones look off, snow and clouds look harsh or unnatural and everyday objects can seem artificial. White forms the basis of all colors you see on a TV, so an accurate white point is crucial. When I calibrate a TV for a review, I use its built-in white balance controls as well as white and gray test patterns to come as close as possible to D65.
Ideally your TV matches that white point. White can tend more toward blue (“cooler”) or red (“warmer”), but there’s a standard white point used, known as D65, that’s used by Hollywood studios and other content creators to color correct TV shows and movies. It starts with color temperature, aka white balance, which is literally the color of white and gray. Color balance refers to the accuracy of different colors on the TV.
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